About Shoots
Shoots offers a wide range of plant alternatives that echo the beauty of natural plants but with a modern twist. The collection consists of a variety of organic shapes created in on-trend colours to suit any interior. Shoots are available in pre-selected arrangements or can be customised to suit individual taste. Shoots require no maintenance, water, warmth, light or pruning - only an occasional dusting! Shoots are a creative, customisable, no maintenance and cost-effective alternative to real plants.
Origins
The Bureau of Labor Statistics (BLS) estimated ‘consumer spending on indoor houseplants was more than $6 billion in 2015. It was also identified that ‘75 percent of all families use living plants as part of their home décor’. This is an overwhelming statistic that clearly shows a high demand for house plants. However, to keep houseplants healthy and attractive, you must control a number of environmental factors such as light, temperature, humidity, water, and plant nutrients. Too much or too little of any factor results in poor plant health. The National Gardening Association (NGA) estimates that around 60% of all houseplants die within the first six weeks of being purchased. It is apparent that the public’s desire for plants far outweighed their ability to care for them. One solution to this problem is to buy fake plants. Current plant alternatives on the market today are dominated by traditional life-like replicas. However, it is well known that fake plant and flowers are perceived as ‘naff’ or ‘cheap’ and have carried this stigma for a while. This projects tackles this issue by providing a modern alternative to real living plants.
Origins
The Bureau of Labor Statistics (BLS) estimated ‘consumer spending on indoor houseplants was more than $6 billion in 2015. It was also identified that ‘75 percent of all families use living plants as part of their home décor’. This is an overwhelming statistic that clearly shows a high demand for house plants. However, to keep houseplants healthy and attractive, you must control a number of environmental factors such as light, temperature, humidity, water, and plant nutrients. Too much or too little of any factor results in poor plant health. The National Gardening Association (NGA) estimates that around 60% of all houseplants die within the first six weeks of being purchased. It is apparent that the public’s desire for plants far outweighed their ability to care for them. One solution to this problem is to buy fake plants. Current plant alternatives on the market today are dominated by traditional life-like replicas. However, it is well known that fake plant and flowers are perceived as ‘naff’ or ‘cheap’ and have carried this stigma for a while. This projects tackles this issue by providing a modern alternative to real living plants.